Compare beauty products
A side-by-side look at what each product is best for, how it feels to use, who it suits and where it falls short — with a clear recommendation at the end.


| Factor | Melting Cleansing Balm | 5% Niacinamide Balancing Serum |
|---|---|---|
| Best for | Removing SPF, Long-wear makeup, First step of double cleansing | Visible pores, Oil balance, Uneven tone |
| Key features | Oil or ester base that emulsifies with water; Rinses without heavy residue when formulated well; Often fragrance-free; Jar or tube | Around 4–5% niacinamide; Light gel-cream texture; Often paired with zinc PCA; Fragrance-free |
| Texture / type | Balm that melts to an oil | Light gel-cream |
| Typical size | 100 ml | 30 ml |
| Budget band | Mid-range | Budget |
| Category | Skincare | Skincare |
| Main advantages | Efficient at removing water-resistant sunscreen Reduces the need for scrubbing Useful for dry and combination skin | Generally well tolerated at moderate strengths Combines easily with most routines Useful both morning and evening |
| Potential drawbacks | May feel too rich for very oily skin Poorly formulated versions leave a film | Higher strengths are not automatically better Can pill under some thick creams if over-applied |
| Who should consider | Anyone wearing water-resistant SPF or long-wear makeup Dry or combination skin People who want to stop scrubbing at their skin | Skin with visible pores or midday shine Anyone looking for one gentle multi-tasking active Skin that does not tolerate stronger exfoliating acids |
| Who may want to skip | Very congestion-prone skin, unless the formula rinses cleanly Minimal-makeup routines that do not need a first cleanse | Anyone who has reacted to niacinamide before Those already using several actives and wanting to isolate one variable |
Pick Melting Cleansing Balm
Choose Melting Cleansing Balm if anyone wearing water-resistant spf or long-wear makeup. It is listed as mid-range and suits removing spf.
Pick 5% Niacinamide Balancing Serum
Choose 5% Niacinamide Balancing Serum if skin with visible pores or midday shine. It is listed as budget and suits visible pores.
Bottom line
Melting Cleansing Balm is listed as mid-range and 5% Niacinamide Balancing Serum as budget, so budget may be the deciding factor alongside suitability.
Budget bands are general indicators, not quoted prices. Formulations, sizes and prices change — always check the retailer listing before buying. Some links may be affiliate links.
Want the full criteria? Read how we review beauty products.