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Influencer Aesthetic

Makeup, Haircare & Tools desk

Influencer Aesthetic Beauty Desk

Remote editorial desk · 6 guides

The beauty desk covers makeup, haircare, beauty tools and trends. It focuses on technique, suitability and honest tool buying advice, and it separates established practice from viral claims.

  • Makeup
  • Haircare
  • Beauty tools
  • Trends

Guides from this desk

Current Beauty TrendsMakeup, Haircare & Tools

Beauty Trends Worth Watching (And What to Skip)

A clear-eyed look at current beauty trends: what is well established, what is still emerging, and how to tell the difference before you spend any money.

4 minRead →
Shampoo ReviewsMakeup, Haircare & Tools

How to Choose Shampoo and Conditioner

Sulphates, silicones, protein and moisture — how to read a haircare label and pick a wash routine that suits your scalp, your lengths and your water.

5 minRead →
Buying GuidesMakeup, Haircare & Tools

Best Beauty Tools Worth Considering

Most beauty tools are optional. These are the categories where a tool genuinely changes the result, what to check before you buy, and how to keep them hygienic.

5 minRead →
FoundationMakeup, Haircare & Tools

How to Choose the Right Foundation

Coverage, finish, undertone and formula type — the four decisions that determine whether a foundation actually works on your skin, plus how to shade match properly.

4 minRead →
Haircare RoutinesMakeup, Haircare & Tools

Haircare Basics: Building a Simple Hair Routine

A straightforward hair routine built around scalp care, cleansing frequency, conditioning and heat management — without a ten-step regimen or a shelf full of products.

4 minRead →
Everyday MakeupMakeup, Haircare & Tools

How to Build an Everyday Makeup Routine

A five-product everyday makeup routine that takes about ten minutes, with guidance on where to spend, where to save and how to adapt it to your skin type.

4 minRead →

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